The marketing sector is expected to achieve double-digit job growth over the next decade, according to the U.S. Bureau of Labor Statistics.
If advertising is the art of telling a story about a product to attract attention, then marketing should be considered the engine that drives that story to the masses. Still, many people confuse the roles of each in the overall messaging cycle. However, if you keep in mind that advertising is a single component in the larger marketing process that includes planning, implementation and execution designed to bring together buyers and sellers than you’re off to a good start.
Because marketing is such a large undertaking, career opportunities in this profession surpass those of advertising.