How to Become a Social Media Manager

Overview & Salaries

Recommended Degree:
The right degree for you depends on the industry and company you apply for. Those looking for an entry positions need a bachelors degree in internet marketing, digital marketing, communication, marketing, or business. If you are looking to get into a competitive or advance position, then a masters’s degree along with real world experience and earning specific certificates for social media tools can help you stand out in the hiring process.Learn more by clicking our “Education Required” tab up top.

Launch your career path today, sign up for free information from an accredited college below that offer programs to help start your career as a social media manager.

How Much Does a Social Media Marketing Manager Make? 
$45,204

Specialization Options:
Analyst, paid social advertising, and management

(all information above provided by Payscale.com page for Social Media Marketing Managers) 

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Discover the Best Places to Become a Social Media Marketer

New York has the highest number of employment opportunities for those in social media marketing and marketing management, with 4,300 jobs currently. The annual mean wage in management positions located in New York is $160,660, significantly higher than other states.

While the great work is being done just about everywhere, the top digital agencies in the world are in the places where they top businesses and tech companies are located. So as you could imagine if you are in, or near, one of these top five spots you’re picking the right profession.

  • New York, NY
  • San Jose, CA
  • San Francisco, CA
  • Washington, D.C.
  • Boston, MA

Employment and Salary Information by State for Social Media Marketers

Use our interactive map below to find out which areas of the United States are currently experiencing the greatest amount of growth and job availability for graduates looking for a career in Social Media Marketing. All data has been derived from the 2012 Bureau of Labor Statistics.

Employment and Information Data for Social Media Management

Why Become a Social Media Manager?

Perhaps more so than any other marketing technique in recent memory, social media gets all the attention. And that is why job seekers continue to flock to the many available positions in this space. Maybe social media marketing is so hot because just about everyone understands how to set up a Facebook page and Twitter account. However, most business aren’t handing over the passwords to the company social accounts to an intern just yet.

While  interns may understand how to communicate effectively with their friends on this medium, it doesn’t mean they know how to do business on it.

Social media marketing takes both skill and training. And if it excites you, there is plenty of opportunity.

Recommended Courses to Become a Social Media Manager

  • Examining social media networks
  • Content development strategies for digital marketing
  • Social media policy and governance
  • Social media Crisis Management
  • Internet copywriting
  • Developing Online videos for digital marketing
  • Social media marketing analytics
  • Media planning, buying, and analysis
  • Developing social media strategies
  • Managing online reputation

Degree Options for Social Media Management Careers

There’s been a lot of buzz about just how much social media training necessary for professionals before they are able to put “pen to paper” in a manner of speaking. Today, if social media is your passion you can study its intricacies all the way up to graduation day of your Social Media MBA.  Really, it is your goals and resources that should be considered when deciding on a degree.

Certificate
There are many social media marketing programs around the country that offer a certificate in the field. Generally, these studies run through basic concepts and principals and introduce students to the methods of application.

Bachelor’s Degree
Most bachelor’s degree that infuse social media marketing are focused on marketing or online marketing overall and add elements of social media understanding and application.

Master’s Marketing ( MBA)
The social media MBA is a huge step for such a new medium. It goes to show that often its not how long you stay in the game, but how well you play it.