How to Become a Digital or Online Marketer

Digital marketing jobs will continue to grow and expand while the complexities and the rules of the game continue to change.

Overview & Salaries

Digital Marketing Specialist $49,400
Digital Strategist $67,400
Copywriter $55,420
Media Analyst (Paid Search/SEM) $58,000
Web Analytics Expert $74,600
Search Engine Optimization (SEO) Strategist $77,100
Account Manger Interactive Marketing $51,200
Digital Sales Associate $43,000

Places to Work

While the great work is being done just about everywhere, the top digital agencies in the world are in the places where they top businesses and tech companies are located. So as you could imagine if you are in, or near, one of these top five spots you’re picking the right profession.

  • New York
  • San Jose, Calif.
  • San Francisco
  • Washington, D.C.
  • Boston

Why Digital Marketing

Doing business online is no longer an option for 99% of companies competing in the country’s often rough and tumble business space. And that means not understanding even a smidgen of digital marketing techniques can be a disaster. That is why digital marketing and digital marketers are increasingly important in today’s landscape. These jobs will continue to grow and expand while the complexities and the rules of the game continue to change.

Recommended Digital Marketing Courses

  • Crisis Communications in New Media
  • Search Engine Marketing
  • Intro to Digital Strategies
  • Integrating Digital Media
  • Social Media Marketing
  • Web Analytics: Integrating Website and E-mail Data
  • Content Development Strategies for Digital Marketing
  • E-mail Marketing for Optimal Campaign Results
  • Mobile Marketing
  • Internet Market Research

Degrees for Digital Marketing Careers

Many certificate programs in digital marketing help already seasoned professions enhance and expand their skillets in integrated marketing with courses such as search engine optimizations, social media marketing and mobile marketing techniques.

Associate’s Degree
Most associate degree programs offer a broad curriculum in marketing and provide digital marketing courses to fit within the overall niche.

Bachelor’s Degree
Many companies that emphasis technology usage as a major part of their operations will require a bachelor’s degree of its employees. However, that isn’t always the cause and demonstrated skills in some of the above mentioned techniques can gain a non-matriculated person entry into the marketing world. If you do opt for a bachelor’s degree, it might make it easier on yourself in the long-term and can provide plenty of insight into the field.

Master’s Degree
Degrees in marketing are nothing new on college campuses, but the Master’s in digital marketing is a turning point in the space, representation the extreme important of reaching audiences across many channels including online, smartphones, and tablets.