New Ways to Increase Your Marketing Job Skills
Marketing is one of the few professions where your ability to succeed in the job is immediately apparent in how your present yourself. A bumbling, disheveled slob could actually be a great scientist. A woman afraid to speak up for herself could actually be a superb librarian. But if you’re a man or woman unable to market yourself in the most powerful ways, what good are you to an employer?
How are you going to sell a product if you can’t sell yourself? How will you improve your career without first improving yourself?
“Oh, I’m really creative,” you might say, skipping to the next step. Not so fast. If you weren’t creative, you wouldn’t have chosen marketing as a profession. What’s important now is to take that creativity and make sure you can apply it in as many ways as possible. This can be done by learning graphic design, becoming an expert in website creation, learning to paint, taking up a musical instrument, or in a million other ways. Every new way you can channel your creativity has the potential to open a new door to success.
Become a Leader
You’ve probably heard the old saying, “Lead, follow, or get out of the way.” But if you want to be successful in marketing, you can scratch everything after the first comma. Yes, there is honor in following instructions and helping someone else achieve their vision. You’ll need those skills to make it in any company. But if you want to set a trajectory for your career that knows no limits, you need leadership skills. Don’t make the mistake of thinking that people are either born leaders or they aren’t. Some may have greater aptitude than others, but knowledge and hard work beat natural gifts every day of the week. Go out and learn what it takes to be a leader.
Companies need professionals who not only know how to do their marketing jobs, but how to analyze the results of their campaigns and make adjustments as needed. If you can demonstrate to your current or future employer that you can track a campaign, analyze conversions, dig deep into demographics, and measure every variable, you will add enormous value to your worth.