The right degree for you depends on the company you apply for. Usually having at least a bachelors degree is needed for most brand and marketing management positions. If you are looking to get into a competitive position or earn a job with a fortune 1000 company, then a masters degree or an MBA may be useful for you. Learn more by clicking our “Education Required” tab up top.
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How Much Does a Brand Marketer Make?
Expected growth from 2012-2020:
+216,000 additional people employed
Brand strategy, brand management, and online branding.
(all information provided by Marketing Manager page, 2012 BLS)
For marketing managers, California offers the highest employment opportunities in the nation, employing nearly 30,000 people in the career with an average yearly salary of $153,180. New York offers the highest yearly salary at $172,800, with roughly 11,500 business development jobs.
While the great work is being done just about everywhere, the top digital agencies in the world are in the places where the top businesses and tech companies are located. So as you could imagine if you are in, or near one of these top five spots you’re picking the right profession.
Use our interactive map below to find out which areas of the United States are currently experiencing the greatest amount of growth and job availability for graduates looking for a career in business development. All data has been derived from the 2012 Bureau of Labor Statistics.
In today’s complex world of digital marketing we often hear terms such as consumer behavior, purchasing funnels and rewarding customer loyalty. And each of those has its proper place in the consumer purchase cycle. However, what many excited beginning marketers with new toys often forget is that it’s all about the brand.
And it’s all about making money for the brand. In brand marketing the end goal is to develop and execute a strategy that increases and improves brand awareness.
Many certificate programs in digital marketing help already seasoned professions enhance and expand their skill sets in integrated marketing with courses such as search engine optimizations, social media marketing and mobile marketing techniques.
Most associate degree programs offer a broad curriculum in marketing and provide digital marketing courses to fit within the overall niche.
Many companies that emphasis technology usage as a major part of their operations will require a bachelor’s degree of its employees. However, that isn’t always the case and demonstrated skills in some of the above mentioned techniques can gain a non-matriculated person entry into the marketing world. If you do opt for a bachelor’s degree, it might make it easier on yourself in the long-term and can provide plenty of insight into the field.
Degrees in marketing are nothing new on college campuses, but the Master’s in digital marketing is a turning point in the space, representation the extreme important of reaching audiences across many channels –online, smartphones, tablets and more.