Marketing Career Path Trends
Whether you’re just getting started in your marketing career, or you’ve decided it’s time to further your career by taking action, it always helps to know which way the wind is blowing. If you were a successful, driven video store owner in the 80s and 90s, life was golden. As the new millennium came around and Netflix drove even their biggest competitors out of business, the market for home video rentals disappeared. Those who want to succeed in any realm of business must know the trends of that industry. Here are a few of the marketing career path trends worth examining.
Digital Is Everything
Every marketer should be working tirelessly to expand their toolbox. The more skills you can possess and master, the easier you’ll find it to make a phenomenal living. That said, you would be well advised to focus your priorities on digital skills. The world is going digital, and the marketing industry is no exception to that rule. Social media as we know it today has only been around for a few years, yet it has become one of the biggest marketing tools in the world. If you don’t know how to leverage social media to your advantage, learn. If you don’t know Twitter, learn. If you don’t know Facebook, learn.
Social media is only one aspect of digital marketing. Expand beyond that. Learn how to make Google ads that entice traffic. Learn how to work within Google’s newest parameters to send websites skyrocketing to the top of the search results. You learn these things by tireless study, testing, and by talking to people who have current, relevant success in today’s marketplace.
Go Where They Aren’t
An important part of studying marketing trends is understanding where the competition is at its strongest and where it is at its weakest. Let’s say you have a choice between two cities. In one city, there are five fresh, hungry marketing professionals for every job opening. In the other city, there are two jobs for every person with a marketing degree. Which city do you choose? Go where the competition isn’t. Right now, San Francisco and Boulder, Colorado are among the most fertile areas in the country for marketing jobs. Remember, to be a success, you have to be willing to do whatever it takes.
The Growth of Independence and Telecommuting
Being a marketing professional in today’s landscape doesn’t necessarily mean being tied to a desk for eight hours a day. Digital technology is pushing companies and employees in the direction of greater independence, telecommuting schedules, and results-based salaries. To make it big, you may even need to forgo the thought of working for a company at all! Some of the biggest marketing opportunities in the next few years won’t be offered by HR reps; they will be created and seized by dreamers who forge their own path.