How to Become a New Media Specialist


Overview & Salaries

Recommended Degree:
The right degree for you depends on the industry and company you apply for. Those looking for an entry positions may want to get a associate’s degree in programming, multimedia design or web design. Some employers may also accept a certificate degrees along with real world experience for their entry level candidate. If you are looking to get into a more competitive or advance role, then having a bachelor’s or master’s degree along with earning specific certificate degrees may help you stand out in the hiring process. Learn more by clicking our “Education Required” tab up top.

Launch your career path today by signing up for free information from one of our accredited colleges below that offer programs to help get you started as a new media specialist.

How Much Does a New Media Specialist Make? 

Expected growth from 2012-2020:

Specialization Options:
Video editing, music/audio production, web programming,  multimedia web designing/programming, and management.

(all information above provided by the 2012 BLS page for Sound and Broadcast Technicians/Engineers)

The Best Places to Become a New Media Specialist

California represents the highest amount of growth and employment for new media producers, offering an annual mean wage of $88,150, and continuing to build these numbers through job growth in the area. New York and Washington are not far behind, having high employment numbers in the expertise, and comparable wages, coming in annually at over $70,000 mean wage for the position

Employment and Salary Data By State for New Media Specialists

Use our interactive map below to find out which areas of the United States are currently experiencing the greatest amount of growth and job availability for graduates looking for a career in New Media Production. All data is taken from the Bureau of Labor Statistics, a highly credible government agency.

Employment and Information Data for New Media Specialist

Why Become a New Media Specialist?

New media production specialist are responsible for the creation, and sometimes marketing, of rich media content which can include videos, graphical widgets, and podcasts. Today it is imperative that websites are able to adapt to new technologies and tactics to help their website stand out. As more platforms, software, and coding languages come into play over the next decade, it is those with the ability to adapt to this environment who will become most successful.

Recommended Courses to Help You Become a New Media Specialist

  • Web design
  • Foundations of multimedia journalism
  • Feature writing
  • Editing
  • Investigative reporting
  • Monetizing your blog
  • Writing for search engine optimization
  • Platform-building for the new journalist
  • Social media and journalism
  • Interactive journalism

Degree Options for New Media Specialist Careers

A lot of schools out there offer both online and on-campus programs designed for new media and digital marketing. These programs can give you a leg up over other more traditional degrees when entering into an online marketing career. Of course, many employers in a digital marketing firm accept candidates with more traditional, and applicable, degrees like marketing, writing, and video production. Also, having a degree or certificate in computer programming is a great way to enhance your knowledge in the online media field.